The Hurly Burly Fermented Cabbage is Vibrantly Packaged

By: Michael Hemsworth - Feb 23, 2017
References: middaystudio & thedieline
Aiming to make a traditionally simple product pop off the shelves, the Hurly Burly fermented cabbage branding is created with a distinct focus on color blocking and bold visual aesthetics.

The packaging for Hurly Burly is the design work of the Midday agency and positions the product as being somewhat carefree and youthful, which diverts from existing perceptions of fermented cabbage.

Being that fermented foods have grown significantly in popularity over the course of the past several years, the Hurly Burly branding reflects the vibrant new life that has been breathed into the food. The clear jars used with the Hurly Burly packaging allow the rich color of the cabbage to be seen immediately to be used as part of the branding effect.