There is a fascination in our society with things you can rent rather than purchase. Why? Maybe because we are just getting more bored, more quickly. Gone are the days when movies and motel rooms were the only things people 'borrowed' for a price. Now, we're seeing everything from celebrity chateaus and fine art to wives and grandmothers! Find out all of the bizarre and unique things you can rent in this cluster.
Implications - Ever since the recent economic recession, many individuals are discovering that they must adapt their lifestyle in terms of spending if they are to ever financially recover. Businesses that offer affordable options for everyday items and activities will likely appeal to a very large audience.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 98%
Activity 89%
Freshness 8%
