Pudracar Rents Girly BMW 3s

By: Alex Covert - Published:   Updated: Apr 7 2011 • References: pudracar & springwise
A niche car-rental company in Turkey, Pudracar, is targeting women clientèle with a fleet of pink BMW 3 Series cars. The Beamers offer such goodies as DVD players, LCD screens, and iPod/wireless internet access. For the girly-girls, Pudracar offers select snacks, cosmetics, and make-up tools. Stats for Luxury Car Service for Women Trending: Older & Warm
Traction: 6,401 clicks in 363 w
Interest: 4 minutes
Concept: Luxury Car Service For Women
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: modern beach editorials, one-upping active campaigns, and fuel cell wagons.