Pudracar Rents Girly BMW 3s

By: Alex Covert - Published:   Updated: Apr 7 2011 • References: pudracar & springwise
A niche car-rental company in Turkey, Pudracar, is targeting women clientèle with a fleet of pink BMW 3 Series cars. The Beamers offer such goodies as DVD players, LCD screens, and iPod/wireless internet access. For the girly-girls, Pudracar offers select snacks, cosmetics, and make-up tools.

Implications - Now that it is becoming more common for women to be the breadwinners of the family, luxury retailers are focusing on providing more feminized versions of their pre-existing products in order to appeal to this new demographic. Businesses that aren't afraid of a little pink or remixing their products/services to appeal more to women will surely develop a strong female consumer base. Stats for Luxury Car Service for Women Trending: Older & Warm
Traction: 6,457 clicks in 408 w
Interest: 4 minutes
Concept: Luxury Car Service For Women
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: cinematic shark masks, potent artichoke liqueurs, and pirate-inspired wallets.