Blow Me for Parties

By: Alex Covert - Published: Apr 23, 2008   Updated: Aug 9 2011 • References: alcoholbreathtesting & springwise
UK-based, Blow Me, offers a unique and useful service to any party - mobile alcohol breath-testing. The outfit will attend any event where alcohol is served and administer unlimited breath tests in a non-confrontational environment. It is hoped that fewer people will drive - knowing that they are actually impaired. The first thing that comes to mind is liability. What happens if they give the OK and then someone is involved in an accident?

Implications - This is the kind of product that can raise awareness for the problem of drunk driving in a non-aggressive, non-invasive type of way. If this service is able to catch on amongst younger users, and encourage them to think twice before getting behind the wheel, then Blow Me has done its job. Stats for Rental Breathalyzers Trending: Older & Chilly
Research: 4,042 clicks in 422 w
Interest: 1.9 minutes
Concept: Rental Breathalyzers
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
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