Gone are the days of the ‘It’ bag. Perhaps now, it’s all about the ‘Bizarre’ bag. At least, that seems to be the case for the people who created some of the unique bags and purses in this collection.
Granted, some of these unique bags and purses are just unique in that they provide more/different functionalities than typical totes, but others are truly bizarre—take the exotic animal bags, for example, or the bags with heels. Maybe it’s time to go back to the It bag, after all.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 87%
Freshness 8%
