Clamshell packaging has gone couture in the hands of Karl Lagerfeld. The transparent handbag securely and visibly holds all your Chanel basics; a purse, sunglasses, iPod, fragrance and cosmetics, nicely embossed with the fashion house’s interlocking double ‘C’ logo.
The accessory packages, which can be worn over the shoulder with a chic chain strap or held by the centered handle, were shown in two shades of pink and classic black.
Not only is Lagerfeld a fashion design superstar, he is truly a marketing icon.
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