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No one likes taking out the rubbish. Probably not even the people that get paid to take out the rubbish. So why not brighten up their day by disguising your home waste as an original goldfish bag?

These funny and unusual trash bags were designed by the creative team at Wieden & Kennedy, and its premise is simple: Why can’t trash bags look good?

Forget boring black plastic bags, and distinguish yourself and your rubbish with these amazing bin bags.

For about $16 US you can get a box of 12 of these happy sacks. They are standard large size trash bag (14 gallons) and super extra sturdy.

Apart from being so cool, they are fully recyclable, of course, made by Epi, the leader of oxo-biodegradable plastic additive technology.