Billboards have always been a cause for controversy in the environmental world where many feel billboards invade city spaces and contribute to too much waste. Artecninca's solution was to create an eco-friendly, aesthetically pleasing and useful bag.
Artecninca is a design company whose eco collection solely uses material from the recycled billboards of Apple, Absolut Vodka and Adidas.
Implications - Companies that offer their clients functional, stylish and environmentally friendly products will appeal to an eco-conscious consumer group. Consumers will be very willing to invest in those products that not only complement their green lifestyles, but that also offer a unique and original design.