How do you showcase your store’s hottest items without spending tons on commercials or print ads? Through your shopping bags, of couse. Habitat Shoe Boutique has found a way to promote and display its latest products, which are classic, high-quality European shoes and accessories, by printing their images on the store’s shopping bags.

The bags feature boots, handbags and shoes with the interiors decorated in a cool, repeating polaroid pattern. The polaroids provide another way to stay connected with the consumer because they were all taken by Habitat’s customers.