Think you're a big nerd? Check out this purse that Jeri Elisworth created. The purse has both a Nintendo-on-a-chip and Commodore 64-on-a-chip crammed into it, with a LCD placed on the outside as a display.
The computer-in-a-bag has controllers attached on the exterior with Velcro so you can literally stop and play a game no matter where you are. Pretty awesome stuff.
Implications - The beloved gaming world isn't just for guys anymore as more products are being catered to gamer girls. Females enjoy gaming just as much as the opposite gender, but in the past, a lot of the items were marketed towards the male demographic. This is starting to change as ladies embrace the world of gaming in hopes of incorporating this form of entertainment into other facets of their life, which is something brands should consider if they want a larger market.
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Concept: Nerd Purses
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Segment: Females, 18-35
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