Rockstar

A High Fashion Transparent Bag That Looks Like a Tape

By: Shelby Lee Walsh - Published: Jul 10, 2009   Updated: Jun 14 2011 • References: chanel and luxirare
This purse is the envy of every fashionista. Its clear, cassette-like design has sprawling brand “Chanel” written on its front and back. The purse comes attached to a little metal chain to hook onto your wrist to make for easy carrying.

Although I would not usually endorse see-through accessories (as they can often be hideously tacky), this Chanel cassette purse makes this fashion faux pas a must-have.

Implications - The appropriation of antiquated technology is seen as humorous by youth demographics. This group is pervaded by a deep affinity for ironic humor. Companies looking to foster a more meaningful connection with this market should consider creating ad campaigns that are imbued with irony.