Rockstar

A High Fashion Transparent Bag That Looks Like a Tape

By: Shelby Lee Walsh - Published:   Updated: Jun 14 2011 • References: chanel & luxirare
This purse is the envy of every fashionista. Its clear, cassette-like design has sprawling brand “Chanel” written on its front and back. The purse comes attached to a little metal chain to hook onto your wrist to make for easy carrying.

Although I would not usually endorse see-through accessories (as they can often be hideously tacky), this Chanel cassette purse makes this fashion faux pas a must-have.

Implications - The appropriation of antiquated technology is seen as humorous by youth demographics. This group is pervaded by a deep affinity for ironic humor. Companies looking to foster a more meaningful connection with this market should consider creating ad campaigns that are imbued with irony.

Stats for Cassette Purses Trending: Older & Mild
Traction: 12,603 clicks in 276 w
Interest: 4 minutes
Concept: Cassette Purses
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: cassette ipod cases, diy gifts for geeks, and obsolete cassette tape lighting.