A High Fashion Transparent Bag That Looks Like a Tape
Although I would not usually endorse see-through accessories (as they can often be hideously tacky), this Chanel cassette purse makes this fashion faux pas a must-have.
Implications - The appropriation of antiquated technology is seen as humorous by youth demographics. This group is pervaded by a deep affinity for ironic humor. Companies looking to foster a more meaningful connection with this market should consider creating ad campaigns that are imbued with irony.