This purse is the envy of every fashionista. Its clear, cassette-like design has sprawling brand â€œChanelâ€ written on its front and back. The purse comes attached to a little metal chain to hook onto your wrist to make for easy carrying.
Although I would not usually endorse see-through accessories (as they can often be hideously tacky), this Chanel cassette purse makes this fashion faux pas a must-have.
Implications - The appropriation of antiquated technology is seen as humorous by youth demographics. This group is pervaded by a deep affinity for ironic humor. Companies looking to foster a more meaningful connection with this market should consider creating ad campaigns that are imbued with irony.
Stats for Cassette Purses
Trending: Older & Mild
Research: 13,044 clicks in 358 w
Interest: 4 minutes
Concept: Cassette Purses
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: cassette ipod cases, diy gifts for geeks, and obsolete cassette tape lighting.
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