To celebrate the 20th anniversary of ANDAM (the Association Nationale pour le DÃ©veloppement des Arts de la Mode) which â€œpromotes emerging French and international fashion talent,â€ Longchamp is celebrating with a special edition collection of totes created by some of the world's top designers.
Available from October 1, 2009 the ANDAM Longchamp bags have been designed by the likes of Jeremy Scott, BLESS and Charles Anastase.
Implications - One of the most lucrative ways for a company to promote itself and its history is by creating limited edition specialty products when celebrating major anniversaries. It entices consumers and the general public with the exclusive nature of the product while simultaneously celebrating (and showcasing) the brand's longevity.
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