The Jill-able vases come in 4 different colors and are made out of recycled plastic. The design is created so it stands up straight when filled with water but will lie flat when empty. A cool space-saver and an earth-friendly design. Gotta love that!
Implications - These plastic bag vases are appealing to consumers for two main reasons. They save space for consumers living in crowded urban areas, which is a growing population in today's society. Also, there is an element of eco consciousness involved with these recycled plastic bag vases, which is not only well suited to the green consumer, but creates a positive brand image.