| Emailthis TrendEmail | Full Article (TrendHunter.com/id/36061)

46 Spectacular Sponsorship Ideas
From NASCAR Stickers to Buying Space on Kanye's Head


By: Bianca Bartz (Superstar) Feb 16, 09
{SummaryTitle}

While many are captivated by the NASCAR Sprint Cup Series Daytona 500 in Daytona Beach, FL, it’s not the cars or the racers, or even the celebrity attendees that have me captivated, but the sponsorship.

NASCAR wouldn’t be possible without brand endorsement and advertising, so it’s interesting to look at the evolution of sponsorship, especially at the height of the recession. While NASCAR still had plenty of high paying sponsors this year, not surprisingly, some reports say costs have dropped.

The cluster below is an examination of modern sponsorship innovation, including buzz over Michael Phelps and Kellogs as well as Mazda, highlighting ways in which brands are keeping themselves relevant (or not) and in the media. Will NASCAR continue the same sponsorship techniques, or innovate to keep with the times?



Source: trendhunter



Related Trends:


Topless Cycling
TrendHunter.com/id/23253



Kanye West Sells His Head For Ad Space
TrendHunter.com/id/4696



Turbodiesel Trophy Trucks
TrendHunter.com/id/30156



Backyard Skateboard Parks
TrendHunter.com/id/28759



Fashionable Auto Calendars
TrendHunter.com/id/30656



Mustache Sponsorship
TrendHunter.com/id/28657



Soup Kitchens for Pets
TrendHunter.com/id/28729



Fire Hydrant Canvases
TrendHunter.com/id/29876



Free Pop
TrendHunter.com/id/20729



Anti-Steroid Awareness Campaigns
TrendHunter.com/id/22540



$5,000 Party Tickets
TrendHunter.com/id/31944



Free Hotels for Creative People
TrendHunter.com/id/29210



Renting Out Eyelids As Ad Space
TrendHunter.com/id/31737



Designer Talent Shows
TrendHunter.com/id/35049



Charitable Street Art
TrendHunter.com/id/17589



Strippers as Ad Mediums
TrendHunter.com/id/30588



Political Brand Sponsorship
TrendHunter.com/id/17837



Google-Backed Solar Panels
TrendHunter.com/id/12238



Blowtorched Toast Art
TrendHunter.com/id/26814



Sportvertising Digital TV
TrendHunter.com/id/27801



Olympic Cereal Mascots
TrendHunter.com/id/23995



Canada's Biggest Sleepover
TrendHunter.com/id/14878



Mass Weddings
TrendHunter.com/id/28348



Beijing Olympic Sponsorship Ads
TrendHunter.com/id/22676



Stickers are the New Paint
TrendHunter.com/id/22197



Olympic Brand Battles
TrendHunter.com/id/19158



Tour de France Marketing
TrendHunter.com/id/21030



Working Out for Charity
TrendHunter.com/id/29156



Levitra Sponsored Elevator Up Buttons
TrendHunter.com/id/2260



Hail Mary Endorsement Deals
TrendHunter.com/id/33033



Sponsored Concerts
TrendHunter.com/id/8644



Corporate Sponsored Landmarks
TrendHunter.com/id/2805



Buying Ad Space on People
TrendHunter.com/id/30368



Youth Eco Sails
TrendHunter.com/id/26354



Scientology is Newest NASCAR Sponsor
TrendHunter.com/id/1209



Free Textbooks
TrendHunter.com/id/16325



Race Car Sponsorship for Beginners
TrendHunter.com/id/20627



Investing in Models
TrendHunter.com/id/29356



School-Uniform Sponsorship
TrendHunter.com/id/24523



Swedish Cell Phone Racing
TrendHunter.com/id/20597



Sponsor A Hippo Roller For An African Community
TrendHunter.com/id/14690



Textbook-Free Universities
TrendHunter.com/id/21350



Portable Adverbenches
TrendHunter.com/id/17930



Rafts Made of Junk
TrendHunter.com/id/22300



Wardrobes as Sponsored Ads
TrendHunter.com/id/32068



P2P Marketing
TrendHunter.com/id/19920




Copyright © TREND HUNTER Inc.. All Rights Reserved.