‘I Wear Your Shirt' Turns Daily Fashion into Ad Space

By: Cecilia Biemann - Published: • References: iwearyourshirt & adrants
Web designer, Jason Sadler, is offering up his daily wardrobe choices as advertising space with his ‘I Wear Your Shirt’ campaign.

In 2009, Sadler will wear a company’s shirt for one day every day of the year.

Each day is being sold at "face value." So, for example, January 1st costs $1. Sadler is set to be a walking advertisement through to April of 2009 as 145 days worth of on-shirt advertising has been sold so far.

If he manages to sell all 365 days, Sadler will make $66,795 for the year. Stats for Wardrobes as Sponsored Ads Trending: Older & Chilly
Traction: 2,362 clicks in 372 w
Interest: 4 minutes
Concept: Wardrobes As Sponsored Ads
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: strippers as ad mediums, kanye west sells his head for ad space, and buying ad space on people.