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‘I Wear Your Shirt’ Turns Daily Fashion into Ad Space

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Wardrobes as Sponsored Ads - ‘I Wear Your Shirt’ Turns Daily Fashion into Ad Space
‘I Wear Your Shirt’ Turns Daily Fashion into Ad Space
 Published: Dec 19, 08
Comments: 1 Views: 1,469

Web designer, Jason Sadler, is offering up his daily wardrobe choices as advertising space with his ‘I Wear Your Shirt’ campaign.

In 2009, Sadler will wear a company’s shirt for one day every day of the year.

Each day is being sold at “face value.” So, for example, January 1st costs $1. Sadler is set to be a walking advertisement through to April of 2009 as 145 days worth of on-shirt advertising has been sold so far.

If he manages to sell all 365 days, Sadler will make $66,795 for the year.

In addition to wearing an advertiser's shirt for the entire day, Sadler will create a daily video and upload it to YouTube and Ustream, he'll place photos on the I Wear Your Shirt blog and Flickr, he'll write a post on the blog and Twitter and he'll place the company's logo on the 12 month calendar on I Wear Your Shirt. (adrants)

References:  iwearyourshirt, adrants

Filed In:  billboards,  business,  internet,  marketing,  new ventures,  pop culture






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FOUR WAYS TO REACT: vote, favorite, add more examples of Wardrobes as Sponsored Ads or comment about ‘I Wear Your Shirt’ Turns Daily Fashion into Ad Space.

Ayman Helweh on Dec 19, 08  2,236 Trends   2,641 Comments
Wow, he's really thought about everything, youtube, twitter, flickr, calendar, lol. Pretty cool.
Ayman Helweh on Dec 19, 08  2,236 Trends   2,641 Comments 0
Favorited by John Natch on Dec 21, 08

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Wardrobes as Sponsored Ads