‘I Wear Your Shirt' Turns Daily Fashion into Ad Space

By: Cecilia Biemann - Published: Dec 19, 2008 • References: iwearyourshirt and adrants
Web designer, Jason Sadler, is offering up his daily wardrobe choices as advertising space with his ‘I Wear Your Shirt’ campaign.

In 2009, Sadler will wear a company’s shirt for one day every day of the year.

Each day is being sold at “face value.” So, for example, January 1st costs $1. Sadler is set to be a walking advertisement through to April of 2009 as 145 days worth of on-shirt advertising has been sold so far.

If he manages to sell all 365 days, Sadler will make $66,795 for the year.