The X Factor Judges Immortalized in Bread Sponsored by Warburtons

By: Cowbag - Published: Oct 6, 2008 • References: uniquedaily
An artist has depicted the faces of a UK talent show, The X Factor, onto pieces of toast. They were made for Warburtons, a bread brand who is sponsoring the show. This is a great example of getting more for your money with this pictorial-turned-PR stunt.

Lennie Payne, a toast artist for over 10 years, created images of Simon Cowell, Cheryl Cole, Dannii Minogue and Louis Walsh using only slices of bread, a blowtorch and a knife. Stats for Blowtorched Toast Art Trending: Older & Mild
Research: 6,237 clicks in 399 w
Interest: 4 minutes
Concept: Blowtorched Toast Art
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: toast printer, cnc toast printer = x-y control system + hot air rework station, and cartoons on toast.