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The X Factor Judges Immortalized in Bread Sponsored by Warburtons

By: Cowbag - Published: • References: uniquedaily
An artist has depicted the faces of a UK talent show, The X Factor, onto pieces of toast. They were made for Warburtons, a bread brand who is sponsoring the show. This is a great example of getting more for your money with this pictorial-turned-PR stunt.

Lennie Payne, a toast artist for over 10 years, created images of Simon Cowell, Cheryl Cole, Dannii Minogue and Louis Walsh using only slices of bread, a blowtorch and a knife. Stats for Blowtorched Toast Art Trending: Older & Mild
Traction: 6,165 clicks in 315 w
Interest: 4 minutes
Concept: Blowtorched Toast Art
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: toast printer, cnc toast printer = x-y control system + hot air rework station, and cartoons on toast.