The Federal Communication Commission (FCC) is turning to the NASCAR Sprint Cup Series to promote the upcoming nationwide transition to digital TV (DTV) in America.
Hoping to reach out to sports fans, the FCC has invested $350,000 in a sponsorship deal with NASCAR driver David Gilliland (car #38).
"I believe this sponsorship is an extremely effective way for the FCC to raise DTV awareness among people of all ages and income levels across the United States who loyally follow one of the most popular sports in America," said FCC Chairman Kevin Martin.
The FCC will display the date of the transition (Feb. 17, 2009) and the phrase "Are you ready for digital?" on the hood of the Ford Fusion.
Driver David Gilliland said in a press release that he is happy to support the digital rollout, "The end result will be improved picture and sound quality and those are definitely important factors to NASCAR fans."
With each NASCAR race projected to have around 8 million viewers, I think the FCC made a wise investment.
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