'Don't Be an Asterisk' Says Sponsor Johnson & Johnson

By: Ayman - Published: Aug 8, 2008 • References: dontbeanasterisk & advertolog
Don’t Be an Asterisk is a new, multi-year public awareness campaign launched by the United States Olympic Committee (USOC) and the Ad Council. The campaign focuses on teen use of steroids and illegal performance-enhancing drugs.

The print ad reads, "When you take steroids, there’s no hiding it. Eventually, everyone will see you for what you really are. A fake. A fraud. An asterisk."

The campaign marks the first time the USOC and the Ad Council have collaborated. The funding of the campaign is provided by U.S. Olympic Team sponsor Johnson & Johnson.

The ad campaign is created by TBWA/Chiat/Day, New York. The creative team includes creative directors Gary Scheiner, Ron Castaldo, and Jared Rubin; art director Einav Jacubovich; copywriter Melissa Pincus; photography and retouching by The Orange Apple. Stats for Anti-Steroid Awareness Campaigns Trending: Older & Mild
Research: 10,411 clicks in 406 w
Interest: 2.9 minutes
Concept: Anti-Steroid Awareness Campaigns
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
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