A recent obvious product placement for the Barack Obama campaign has been creating much buzz in the blogsphere. The reason is that it is for non-other than the sexed-up Abercrombie & Fitch brand.
Three young guys, wearing tshirts with big Abercrombie & Fitch logos, stood directly behind the presidential candidate while he made a recent concession speech. The spot is a bulls-eye infront of the camera, and the fact that it is not one or two, but three Abercrombie & Fitch "models" make it a sure endorsement.
While it's a good strategy to appeal to the young voter demographic, it is just too blatant and in-your-face for my taste. What's next, Obama modeling on the next Abercrombie & Fitch billboards and infamous controversial magalog?
FYI, the main image was created by PONTO.
See more Obama related posts in Jeremy's Top 13 Obama trend:
Stats for Political Brand Sponsorship
Trending: Older & Average
Research: 6,427 clicks in 422 w
Interest: 4 minutes
Concept: Political Brand Sponsorship
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: tracking pet health collars, rooftop botanical bars, and flexible smartphone screens.
Political Brand Sponsorship
More Stats +/-
Rooftop Botanical Bars
Tracking Pet Health Collars
Flexible Smartphone Screens
Rugged Outdoor Kitchens
Customizable Masculine Timepieces