A recent obvious product placement for the Barack Obama campaign has been creating much buzz in the blogsphere. The reason is that it is for non-other than the sexed-up Abercrombie & Fitch brand.
Three young guys, wearing tshirts with big Abercrombie & Fitch logos, stood directly behind the presidential candidate while he made a recent concession speech. The spot is a bulls-eye infront of the camera, and the fact that it is not one or two, but three Abercrombie & Fitch "models" make it a sure endorsement.
While it's a good strategy to appeal to the young voter demographic, it is just too blatant and in-your-face for my taste. What's next, Obama modeling on the next Abercrombie & Fitch billboards and infamous controversial magalog?
FYI, the main image was created by PONTO.
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Stats for Political Brand Sponsorship
Trending: Older & Average
Research: 6,427 clicks in 419 w
Interest: 4 minutes
Concept: Political Brand Sponsorship
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: non-stop travel coaches, everything bagel cheddar cheese, and simplified mobile movie apps.
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