"Phone Racing", a new mobile phone craze, is sweeping Sweden. It's stupid, yet fascinating. Swedish cell phone owners are putting their mobile devices to the test by participating in cell phone races. The competition involves different phones vibrating their way through obstacle courses and tracks.
Check out the video which covers one of these strange cell phone races. While this isn't as innovative as Ikea or as stylish as H&M, this Swedish innovation is still pretty entertaining.
The official site, phoneracing.se, is sponsored by LG.
Stats for Swedish Cell Phone Racing
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Concept: Swedish Cell Phone Racing
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Segment: Males, 18-55
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Swedish Cell Phone Racing
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