Superstar

Bizarre LG Vibration Games

By: Bianca Bartz - Published: • References: phoneracing.se & youtube
"Phone Racing", a new mobile phone craze, is sweeping Sweden. It's stupid, yet fascinating. Swedish cell phone owners are putting their mobile devices to the test by participating in cell phone races. The competition involves different phones vibrating their way through obstacle courses and tracks.

Check out the video which covers one of these strange cell phone races. While this isn't as innovative as Ikea or as stylish as H&M, this Swedish innovation is still pretty entertaining.

The official site, phoneracing.se, is sponsored by LG. Stats for Swedish Cell Phone Racing Trending: Older & Mild
Traction: 3,190 clicks in 324 w
Interest: > 3 minutes
Concept: Swedish Cell Phone Racing
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: captivating animal murals, airline meal subscriptions, and blisteringly fast cameras.