The hip handbag is consistently among a woman's most prized possessions. It not only safeguards keys, cell phones, cash, and other personal items, but it makes a fashion statement. As you'll see with the items in the slideshow below, this statement can be both a bizarre and beautiful one.
There are statement handbags that define a season, recycled purses that convey a commitment to the environment and totes that are downright unusual in design.
Implications - No longer looking to blend in with their styles, consumers are attracted to designs that feature a bolder aesthetic. Products that contain more vibrancy appeal to shoppers who want to stand out.
SCORE
6.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 77%
Freshness 8%
