Designed by Anat Safran and made in Israel, this handbag is an expensive knock-off of the round, brown, wheat flatbread we affectionately call pita. Unsuspecting appetites will now get a bite of cotton instead of their favorite meat filling.
Implications - Quirky products like this are a twist on the expected and the familiar, but also succeed at being conversation starters. For the consumer with an offbeat sense of style and a penchant for sporting accessories that are decidedly out of the ordinary, there is a great deal of appeal to be found in a product as purposefully silly and overtly whimsical as this one.
Stats for Pita Pocket Purse
Trending: Older & Chilly
Research: 3,637 clicks in 431 w
Interest: 4 minutes
Concept: Pita Pocket Purse
Related: 49 examples / 38 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: ultra-hydrating dog drinks, touchscreen coffee tables, and ephemeral e-commerce advertising.
Pita Pocket Purse
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