Unlike most handbags, it's non-functional and features giant freaking gun encased in glass. It's a pretty intense statement.
The concept was created by Ted Noten to be consumed as art.
Implications - When it comes to purses, females are looking for more than just bling and leather for style. Modern artworks have a quirky, whimsical quality that many consumers look for in fashion. The combination of contemporary art and fashion is a beautiful marriage of an artistic element that brands can build on so that they offer items that are less serious, fun and functional at the same time.