Apprentice

Nendo Brand Destroyer Handbag

By: Design Crack - Published: • References: nendo.jp & designcrack
This project was for Vogue Nippon. The challenge was to modify a luxury brand handbag into the designer’s own creation. Nendo’s concept was to mask the brand’s essence in such a way to make the owner curious as to what’s behind the mask. I like this piece simply because they have turned a an extremely expensive fashion object into a glittery Mexican wrestler. So, Prada is now Nacho Libre. It destroys the brand by dominating it, as if it were in the ring. Stats for Mexican Wrestling Mixed With High Fashion Trending: Older & Buzzing
Traction: 10,439 clicks in 400 w
Interest: 4 minutes
Concept: Mexican Wrestling Mixed With High Fashion
Related: 52 examples / 40 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: cream cheese bacon spreads, cheerful dining tables, and smart door monitors.