Isaac Mizrahi Tranforms Toques From Hats to Purses And Back Again

By: m0ddie - Published: Feb 22, 2009   Updated: Aug 2 2011 • References: m0ddie.wordpress
Mercedes bent fall 2009 fashion week produced much expected scenery: black. Exactly how many black pieces does one need in their wardrobe? A closetful, according to the designers.

Near the end of February’s fashion week, Isaac Mizrahi chucked some lively color and much needed whimsy down the runway. Using the familiar hat-shape of the toque, he translated that image into a purse, and then back into a hat. Moschino would be proud.

Implications - Consumers in modern society are looking for products that utilize the idea of reusing something. Items that feature a transforming quality are appealing to those who desire an older element in their newer styles as well. Stats for Purse Hats Trending: Older & Mild
Research: 13,073 clicks in 379 w
Interest: 4 minutes
Concept: Purse Hats
Related: 95 examples / 73 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: peculiar headgear, animal-inspired hair sculptures, and sculptural headwear.