Mercedes bent fall 2009 fashion week produced much expected scenery: black. Exactly how many black pieces does one need in their wardrobe? A closetful, according to the designers.
Near the end of February’s fashion week, Isaac Mizrahi chucked some lively color and much needed whimsy down the runway. Using the familiar hat-shape of the toque, he translated that image into a purse, and then back into a hat. Moschino would be proud.
Implications - Consumers in modern society are looking for products that utilize the idea of reusing something. Items that feature a transforming quality are appealing to those who desire an older element in their newer styles as well.
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Concept: Purse Hats
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Segment: Females, 18-35
Comparison Set: 32 similar articles, including: peculiar headgear, animal-inspired hair sculptures, and sculptural headwear.
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