Chewing gum is one of the funnest -- and messiest -- candies around. This collection of bubble gum finds are the good, the bad and the ugly of gum-inspired creations and whacked-out chewing gum flavors.
From blowing meat bubbles to oral fixation photography, bubble gum isn't just for the kids anymore.
Implications - Consumers are looking for ways to sweeten reality -- literally and figuratively. Businesses should take advantage of the consumer desire to surround themselves with childish foods such as gum because there is a developing market for those looking for indulgence and the revival of retro food in all industry sectors. Sweets are a comfort food and people effected by the recession are in need of these cutesy eats.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 46%
Freshness 8%
