Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign
The printed posters offer 'Free Second Hand' trash. The images are of used gum, smoked cigarettes and empty fast food wrappers. Each one has a 'Free' message followed by, "Nobody wants your litter. Bin it."
Implications - This is the kind of municipal marketing that serves as a reminder to the public that they often spend times in public places, and they should behave with a certain base level of decorum and respect for their fellow man/woman. I get a kick out of it because it's a newer, more subtle form of public shaming into better behavior.Stats for Garbage Giveaway Ads Trending: Older & Mild
Traction: 3,693 clicks in 225 w
Interest: 3.5 minutes Concept: Second Hand Trash
Related: 68 examples / 52 photos
Segment: Neutral, 18-35 Comparison Set: 25 similar articles, including: garbage dump photography, garbage jewelry, and 11 recycled bicycle innovations.