Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign

By: Katie Cordrey - Published: Aug 23, 2010   Updated: Jul 27 2011 • References: advertolog & adsoftheworld
No one wants to step in chewed chewing gum, sit on a discarded cigarette or be attacked by breeze-blown fast food throwaways, and that's the point behind the Dublin City council's Second Hand Trash anti-litter ad campaign.

The printed posters offer 'Free Second Hand' trash. The images are of used gum, smoked cigarettes and empty fast food wrappers. Each one has a 'Free' message followed by, "Nobody wants your litter. Bin it."

Implications - This is the kind of municipal marketing that serves as a reminder to the public that they often spend times in public places, and they should behave with a certain base level of decorum and respect for their fellow man/woman. I get a kick out of it because it's a newer, more subtle form of public shaming into better behavior. Stats for Garbage Giveaway Ads Trending: Older & Mild
Research: 4,992 clicks in 300 w
Interest: 3.3 minutes
Concept: Second Hand Trash
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: garbage dump photography, garbage jewelry, and 11 recycled bicycle innovations.