Envyrobubbles Public Gum Containers

By: Juan Carlos Bonilla - Published: Jul 26, 2007 • References: envyrobubble & springwise
Here's a smart, eco-solution to some sticky business. The chewing gum problem isn't about cleaning gum off pavements. It's about changing people's behaviors so that they will want to put their gum in a bin, and at the same time could be a good tool for advertising or something like this with the added value of the recycling topic.

Invented by stylish women who were tired of gooey stilettos, the contraption had to blend function and fashion. "It had to get attention and raise awareness of responsible gum disposal, so we covered it with a fun, eye-catching spiral design and made it scream bubble gum pink," says the site. Stats for Envyrobubbles Public Gum Containers Trending: Older & Mild
Research: 8,454 clicks in 460 w
Interest: 4 minutes
Concept: Envyrobubbles Public Gum Containers
Related: 47 examples / 36 photos
Segment: Females, 12-35
Comparison Set: 17 similar articles, including: smart bluetooth name tags, rental bidding apps, and aggregated content apps.