Juan Carlos Bonilla
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 Here’s a smart, eco-solution to some sticky business. The chewing gum problem isn’t about cleaning gum off pavements. It’s about changing people’s behaviors so that they will want to put their gum in a bin, and at the same time could be a good tool for advertising or something like this with the added value of the recycling topic. Invented by stylish women who were tired of gooey stilettos, the contraption had to blend function and fashion. “It had to get attention and raise awareness of responsible gum disposal, so we covered it with a fun, eye-catching spiral design and made it scream bubble gum pink,” says the site.  It all began with a casual stroll, shopping downtown. We weren't trying to change the world, we were just two moms with a weakness for beautiful shoes. But then: splat! We stopped in our tracks only to discover the bottoms of our Manolo Blahniks covered in gooey gum.
That got us thinking. Why were people throwing gum on the sidewalk? And why wasn't there a place to dispose of it in an environmentally responsible way?
We did our homework and realized a public gum container would have to be designed specifically for gum, so we gave it a unique shape. It had to get attention and raise awareness of responsible gum disposal, so we covered it with a fun, eye-catching spiral design and made it scream bubble gum pink. Then we joined forces with a leading recycler to ensure that the gum collected became something useful: fertilizer.
(springwise)References: envyrobubble, springwise Comment: on Envyrobubbles Public Gum Containers |
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