Jason Kronenwald, based in Toronto, has a strange choice of materials for his artwork- chewing gum. Each Gum Blonde is made from 100% chewed gum and it's placed on a plywood backing. No paint or dye is used.
The colours are mixed in the mouth using a variety of colours and flavours. And get this Jason prefers not to chew the gum himself so he has a dedicated team to look after that part of the process.
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Research: 14,190 clicks in 522 w
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Concept: Gum Blondes
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Segment: Females, 18-35
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