Turning Problem into Art - Gum by Numbers (Update) (GALLERY)

This is how you solve a problem artistically. Instead of banning chewing gum (hello Singapore, 1992-2004), Hubba Bubba collaborated with DDB advertising, Sydney to tackle the problem of chewing gum on the streets by putting up fun, interactive “chew by number” posters that use different flavours of chewing gum as the colour palette, thus encouraging people to become artists rather than litterers.

Each poster has a color map and numbered regions so you would know where to stick your gum. Ingenious :)

Gum Art - Chew By Numbers

Remember Gum Blondes by Jason Kronenwald? Well now you can create your very own gum art with Chew By Numbers.  Each kit teaches kids planning skills and helps develop fine motor skills and creativity. You can choose from 3 different kits which cost around $13. Look for their new design coming soon. … [More]