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Devani Weaver Bubblegum Dress is a Fun Statement Fashion

By: Marissa Brassfield - Published:   Updated: Jul 4 2011 • References: etsy
This Devani Weaver Bubblegum Dress features a giant bubble gum machine applique on its side, with a transparent panel that puts a slice of your midsection on display. We've featured Devani Weaver's designs before--last week, I wrote about her muppet-inspired minidress.

I love fashions that inject a little fun into getting dressed. Check out more images of the Devani Weaver Bubblegum Dress, and keep clicking for more fun frocks.

Implications - Youth consumers have a strong penchant for the unordinary. By integrating a gum ball machine into a a shirt, the designer also harkens to a nostalgic time. Companies can form a deeper relationship with this demographic by creating products that are both original and nostalgic.

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Concept: Gumball Machine Dresses
Related: 86 examples / 66 photos
Segment: Neutral, 35-55
Comparison Set: 31 similar articles, including: honey comb dresses, charitable needle dresses, and stinkhorn fungus fashion.