The Nooka 2010 spring collection is bursting with fun colors that will appeal to all watch lovers.

The new model 'Zub Zirc' offers rubber-like fun for your wrist! (The rubber kind of fun is always the best kind of fun.) For the timing feature, the watch includes an all-new display and it includes a mineral crystal lens for better clarity. Also, the lens is more scratch resistant to match its durable rubber design.

Implications - Customers are becoming increasingly more concerned with comfort and product durability, especially those affected by the credit crunch. Businesses can appeal to young buyers by creating items that promise a long lifespan, without sacrificing fashion and modern design. By using bold colors and features, a company can ensure that their product will stand out among competitors' items.