Lotte Creates 'Magic' Chewing Gum for Japan

By: wang fangqing/ Frances Wang - Published: • References: lotte.co.jp & j-cast
Korean business group Lotte apparently knows how to catch picky Japanese consumers. Lotte’s Tokyo operation just developed a 'magic' chewing gum--Plus Fruitio Magic Bottle--to enrich its existing fruity gum series Plus Fruitio.

So what kind of spell does this particular gum carry? The flavor. Every bottle has two flavors, strawberry and melon. However, if you chew the both together, you get the third flavor: watermelon.

Targeting young women and priced at 735 yen ($7.90 USD), the magic chewing gum will hit the Japanese market on May 11th, 2010. Stats for Tri-Flavor Gum Trending: Older & Chilly
Traction: 4,405 clicks in 231 w
Interest: 4 minutes
Concept: Lotte Gum Plus Fruitio
Related: 70 examples / 54 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: 28 chewing gum innovations, chewing gum sculptures, and bubble gum clothing.