The Hi-Chew Fantasy Mix Features Three New Flavors
Michael Hemsworth — February 11, 2022 — Marketing
References: hi-chew & drugstorenews
The Hi-Chew Fantasy Mix is arriving from the brand to provide avid fans with a way to indulge their sweet tooth and enjoy a number of new flavors that are sure not to disappoint. The whimsically inspired candy comes in three distinct new flavors including Blue Hawaii, Rainbow Sherbet and Blue Raspberry, which are all intended to help stand out from the conventional fruit flavor varieties already on the market. The candies are being launched at 7-Eleven and Speedway locations with wider distribution taking place later this year.
President and Chief Executive Officer of Moringa America Teruhiro (Terry) Kawabe spoke on the new Hi-Chew Fantasy Mix saying, "The new Fantasy Mix and its unique blend of flavors is a dream come true for our brand fans. We’ve taken our innovation to the next level with these flavor profiles, expanding beyond our fruit-forward offerings to provide a product that will truly stand out at retail. We’re excited for consumers to get to experience Fantasy Mix.”
President and Chief Executive Officer of Moringa America Teruhiro (Terry) Kawabe spoke on the new Hi-Chew Fantasy Mix saying, "The new Fantasy Mix and its unique blend of flavors is a dream come true for our brand fans. We’ve taken our innovation to the next level with these flavor profiles, expanding beyond our fruit-forward offerings to provide a product that will truly stand out at retail. We’re excited for consumers to get to experience Fantasy Mix.”
Trend Themes
1. Fantasy Mix Candies - The emerging trend of creating unique candy flavors to stand out from traditional fruit flavors on the market can create opportunities for companies to innovate and expand product offerings.
2. Whimsical Candy Collections - The trend towards playful and imaginative candy collections can offer opportunities for companies to differentiate themselves in the market and appeal to consumers who seek new and enriching experiences.
3. Convenience Store Distribution - The trend of distributing candy or snacks in convenience stores can provide opportunities for companies to tap into a growing customer base who value accessibility and convenience.
Industry Implications
1. Candy Manufacturing Industry - The candy and confectionary manufacturing industry can leverage this trend of creating unique and whimsical flavors to expand their product lines and attract new customers.
2. Retail Industry - The retail industry can capitalize on the trend of offering unique candy collections to differentiate themselves from competitors and appeal to consumers looking for novel experiences.
3. Convenience Store Industry - The convenience store industry can seize the opportunity to offer a wider variety of unique candy collections to attract new customers and retain existing ones.
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