The HI-CHEW Infrusions Orchard Mix is Bursting with Flavor
Michael Hemsworth — May 19, 2022 — Marketing
References: hi-chew & prnewswire
The HI-CHEW Infrusions Orchard Mix is a new candy product developed with a chewy texture and ample flavor in mind to perfectly suit new or existing fans of the brand. The candies are characterized by their juiciest flavor yet with pockets of flavor inside that will be released when chewed. The candies come in three flavors including Juicy Peach, Juicy Blood Orange and Juicy Strawberry.
President and Chief Executive Officer of Morinaga America, Inc. Teruhiro (Terry) Kawabe spoke on the new HI-CHEW Infrusions Orchard Mix saying, "We're eager to introduce a new texture experience to HI-CHEWTM brand fans with our Infrusions Orchard Mix. While staying true to our fruit-forward affinity and adding in the bursts of flavor, Infrusions provides the perfect blend of chewiness and juiciness we've been aiming to achieve through our continued innovation."
Image Credit: HI-CHEW
President and Chief Executive Officer of Morinaga America, Inc. Teruhiro (Terry) Kawabe spoke on the new HI-CHEW Infrusions Orchard Mix saying, "We're eager to introduce a new texture experience to HI-CHEWTM brand fans with our Infrusions Orchard Mix. While staying true to our fruit-forward affinity and adding in the bursts of flavor, Infrusions provides the perfect blend of chewiness and juiciness we've been aiming to achieve through our continued innovation."
Image Credit: HI-CHEW
Trend Themes
1. Infused Chewable Candy Products - The demand for candy products with unique tastes and chewing experiences is rising, creating opportunities for the development of new and innovative infused candy products.
2. Pocketed Flavor Experience - The development of pocketed flavor experiences in candy products has created new opportunities for brands to offer a unique and exciting chewing experience to consumers.
3. Continued Innovation in Candy Industry - There is a growing trend towards the use of continued innovation in the candy industry to introduce new textures, flavors, and chewing experiences for consumers.
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on the trend towards infused chewable candy products by developing new and innovative candy products that offer unique taste and chewing experiences.
2. Food Industry - The food industry can also benefit from the trend towards pocketed flavor experiences in candy products by incorporating similar innovations into other food products.
3. Retail Industry - The retail industry can take advantage of the trend towards continued innovation in the candy industry by stocking new and exciting candy products that cater to the changing tastes and preferences of consumers.
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