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35 Body Positive Campaigns

In Celebration of the Release of the ESPN Body Issue 2014

— July 9, 2014 — Marketing
The ESPN Body Issue 2014 is a great one that reinforces that there's no such thing as a perfect body type, since there is still a huge range in looks for those who are in peak physical condition. Depending on the activities these athletes engage in, sometimes this means that the models will have a heavier build, or one that is leaner and more petite, but equally powerful in its own way.

This annual special edition of the magazine is just one of the many ways to encourage a body positive message and teach everyone to love what they've got. Over the past year, companies like Aerie and Debenhams have made huge strides forward when it comes to issues like airbrushing, Photoshopping and representing a diverse range of beauty in campaigns.
5.2
Score
Popularity
Activity
Freshness
35
Moving Weight Loss Ads
Moving Weight Loss Ads
The Weight Watchers Australia Ad Asks Viewers to ‘Awaken Your Incredible’
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34
Unabashedly Confident Spoofs
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
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33
Guerilla Stunt Webinars
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
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32
Disabled Mannequin Campaigns
Disabled Mannequin Campaigns
The Pro Infirmis Realistic Mannequins Celebrate Bodies of All Kinds
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31
Touching Beauty Perception Sketches
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
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30
Extreme Photoshop Spoofs
Extreme Photoshop Spoofs
This College Humor Video Turns a Woman into the Unexpected with Photoshop
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29
Body Image Videos
Body Image Videos
The Magic Gap by Guy Aroch Addresses Women's Desire to Have Space Between Thighs
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28
Vulnerable Body Image Photography
Vulnerable Body Image Photography
Jen Davis Documents Her Life-Long Struggle with Obesity
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27
Super Skinny Ad Bans
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
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26
Confidence-Seeking Promotions
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
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25
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
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24
Dramatic Body-Morphing Films
Dramatic Body-Morphing Films
The 'Plastic' Short Film Comments on Extreme Beauty Standards
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23
Supermodel Starvation Awareness
Supermodel Starvation Awareness
The Freja Beha Erichsen Doctors Without Borders Benefit
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22
Diversified Body Positive Campaigns
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
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21
Inspirational Wheelchair Fashion Models
Inspirational Wheelchair Fashion Models
Danielle Sheypuk is the First-Ever Wheelchair Model
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20
Liberating Feminist Illustrations
Liberating Feminist Illustrations
Carol Rossetti's Feminist Drawings Provoke Thought and Debate
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19
Anti-Airbrush Guerrilla Marketing
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
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18
Culturally-Confusing Doll Photos
Culturally-Confusing Doll Photos
Plastic Bodies by Sheila Pree Bright Explores Unrealistic Beauty
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17
Positive Body Image PR
Positive Body Image PR
Meghan McCain Stands Up to Laura Ingraham on Twitter
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16
Self-Conscious Billboard Ads
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
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15
Viral Tattoo Activism
Viral Tattoo Activism
Kelly Davidson's Chest Tattoo Makes the Fight Against Breast Cancer Go Viral
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14
Untouched Supermodel Spreads
Untouched Supermodel Spreads
Kate Moss is Photoshop-Free for Self Service December 2010
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13
Diversified Beauty Photography
Diversified Beauty Photography
Selfridges' Hello Beautiful Imagery Celebrates All Kinds of Beauty
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12
Plus-Sized Doll Makeovers
Plus-Sized Doll Makeovers
Plus Size Modeling's Plus-Sized Barbie is Stirring Controversy
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11
Photoshopped Cultural Beauty Standards
Photoshopped Cultural Beauty Standards
Global Artists Manipulate Before & After by Ester Honig
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10
Untouched Underwear Ads
Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
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9
Self-Loving Campaigns
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
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8
Mastectomy Survivor Photography
Mastectomy Survivor Photography
Monokini 2.0 Captures Images of Survivors in Unique Bathing Suits
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7
Nurturing Body Image Photography
Nurturing Body Image Photography
This Thought-Provoking Food Photo Series is Ethereal
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6
Realistic Underwear Models
Realistic Underwear Models
These Underwear Models Realistically Represent the Male Population
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5
Hairy Armpit Photo Series
Hairy Armpit Photo Series
The 'Natural Beauty' Photo Series Celebrates Women with Underarm Hair
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4
Positive Body Image Photography
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
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3
Makeup-Less Magazine Covers
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
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2
Unrealistic Body Charts
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
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1
Realistic Beachwear Advertisements
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
<