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Viral Tattoo Activism

Kelly Davidson's Chest Tattoo Makes the Fight Against Breast Cancer Go Viral

— April 9, 2013 — Social Good
Kelly Davidson is making headlines around the world, but you'd be surprised to hear that it's not because this 34-year-old woman has battled and survived cancer for nearly her entire life. Instead, it's Davidson's magnificent fairy tale artwork inked directly on her chest and over the scars of her double mastectomies that has made her fight against this ailing disease a viral sensation showcasing the positive and negative aspects of social networking sites like Facebook.

Besides having fought against cancer since age 11, Kelly Davidson's story is captivating because instead of choosing to use reconstructive surgery after her mastectomies, Davidson decided to get tatted with a wonderfully detailed fantasy picture she felt symbolized her struggle against this disease.

Davidson posted a picture of her chest artwork to Facebook that was shared more than 500 thousand times and received more than 90,000 'likes.' Although Facebook never contacted Davidson, it removed her breast cancer activism tattoo art photos in the past, prompting many to question the world's most popular social network's policy and regard for humanitarian efforts.
Trend Themes
1. Viral Tattoo Activism - Disruptive innovation opportunity: The trend of using tattoos as a form of activism presents opportunities for artists and individuals to raise awareness and support for social causes.
2. Social Media Impact - Disruptive innovation opportunity: The negative response from Facebook towards Davidson's breast cancer activism tattoo highlights the need for social media platforms to reevaluate their policies and support more humanitarian efforts.
3. Alternative Body Modifications - Disruptive innovation opportunity: The decision to get a tattoo instead of opting for reconstructive surgery after mastectomies opens up possibilities for alternative body modifications in the medical field.
Industry Implications
1. Healthcare - Disruptive innovation opportunity: The use of tattoos for activism could lead to advancements in medical tattooing techniques and technologies.
2. Social Media - Disruptive innovation opportunity: Social media platforms need to reassess their policies regarding tattoos and support more positive humanitarian efforts.
3. Art and Design - Disruptive innovation opportunity: The trend of using tattoos as a means of activism presents new possibilities for artists and designers to create impactful and meaningful artwork.
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