Knitting isn't cool, but artists around the world are still trying to make it so. Yarn is being used to make everything from sculpture to jewelry. Anyone who's ever taken up knitting knows that it's an extremely slow process. Knowing how much time is involved makes these creations all the more impressive.
Implications - Regardless of the stereotypical 'grandma' status the craft carries, knitting has hit a younger demographic, especially with the use of knitwear in fashion as of late. Additionally, consumers are looking towards pieces that are cozy and symbolic of warmth and home, which is associated with the idea of knitted items. Companies can use these ideas to market towards their demographic by promoting the feeling of comfort that knitted products carry.
- Gen Z
- Gen Alpha
- Millennial
- Gen X (primary audience)
