The bags are made of knots in multi-colored yarn and look very cool in a young, hip Scandinavian sort of way.
Implications - Today's market is becoming extremely overwhelmed with generic and duplicated products. It is always refreshing when a new one-of-a-kind item is made available for consumers. Companies and businesses will benefit by providing products that are unmatched by those currently available on the market. In doing so, they will appeal more to those consumers who are restless with the mass production of comparable concepts and ideas.