Brastemp Fabric Freshener Ads Reveal Hidden Odors

By: Elsa Blaine - Published: Apr 12, 2009 • References: advertolog
These creative Brazilian ads for Brastemp’s fabric freshener Prêt-a-Porter uses extreme close-up views of nasty odors concealed in oversized fabrics and the message "Free your clothes form odors."

Hiding within a massive knitted and woven wall of wool are the offenders: a woman with a spray of incense sticks, a cook frying eggs and a man in spats smoking a cigar. Place your clothes in a Brastemp Prêt-a-Porter fabric refresher and they will be liberated from the smells.

These amusing ads were created by ad agency DM9 DDB in Brazil under the art direction of Cicero Souza. Photographer Rodrigo Riberio gets credit for the fantastic images. Stats for Oversized Knitted Walls Trending: Older & Mild
Research: 11,160 clicks in 372 w
Interest: 4 minutes
Concept: Oversized Knitted Walls
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: uber knits, knitted chains, and giant knitting needles.