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Ray-Ban Guy Rolls Around Streets in Yarn Ball

By: Ayman - Published: • References: flickr & arabaquarius.blogspot
Let’s put a guy in a huge yarn ball and let him roll about the streets of San Francisco to promote our sunglasses. Brilliant. Make sure you prepare the check for the traffic violation tickets, though.

Well, this stunt was put on by the same folks who gave us the fantastic “Cow gives birth to a dude’ and ‘Disco Ballers’ stunts (both featured below), so a straightforward viral is out of the question.

Ray-Ban is back with Never Hide Films in this viral which involves a dude rolling around in a yarn ball. He finally emerges from inside the ball—wearing his Ray-Ban sunglasses, of course. Stats for Foolish Sunglass Stunts Trending: Older & Chilly
Traction: 4,924 clicks in 290 w
Interest: 4 minutes
Concept: Foolish Sunglass Stunts
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: strange sunglassvertising, real life vs. photoshop ads, and undercover glasses ads.