Late last summer, Zevia expanded beyond its zero-calorie sodas to include a brand-new lineup of Zevia Sparkling Waters. Made with natural fruit flavors and just a hint of carbonation, the new sparking water drinks are designed to appeal to health-conscious consumers who are looking for something that is low in calories, but doesn't sacrifice flavor.
Building on the success of brands such as Perrier and Le Croix, Zevia new lineup consists of sparkling waters that have been infused with invigorating fruit flavors such as Blackberry and Mandarin Orange. Like Zevia's other products, the drinks are sweetened with stevia and contain no calories or added sugar. The drinks are also infused with natural fruit flavors and are Non-GMO Project Certified.
As the demand for calorie-free beverages continues to rise, the Zevia Sparkling Waters give consumers a fun way to enjoy their favor fruit flavors without the added sugar.
Why This Trend Is Growing
- Calorie-free Sparkling Water
- Opportunity to expand product line and tap into the growing demand for healthier beverage options.
- Fruit-infused Sparkling Water
- Chance to appeal to consumers looking for refreshing and flavorful alternatives to traditional sparkling water with artificial flavors.
- Natural Sweeteners
- Potential to attract health-conscious consumers who are seeking healthier alternatives to artificial sweeteners and sugar.
Industries Being Reshaped
- Beverage Industry
- Opportunity to create innovative beverage products that cater to the growing demand for healthier and natural drink alternatives.
- Food Manufacturing Industry
- Opportunity to expand product lines and tap into the health-focused market segment by incorporating natural and healthy ingredients into products.
- Retail Industry
- Opportunity to offer a wider selection of healthier beverage options that cater to the needs and preferences of health-conscious consumers.
