In order to engage its clients in a fun and friendly way, the Muchimuchi advertising agency in Paris put together a fun set of yellow macarons inspired by popular emoji icons.
Knowing that few people are able to pass up a sweet macaron, the agency used macarons as a way to say a friendly hello to its clients. The dessert macarons include emojis that blow kisses, cry happy tears and wear cool sunglasses. To round out the thoughtful gift set, there is also a macaron with the brand's logo on it.
Even though this client gift idea is being used by an advertising agency, it could be adapted by many more businesses that pride themselves on having a fun spirit and keeping up with the times.
Key Themes Behind This Trend
- Personalized Marketing Gifts
- Opportunity for businesses to engage clients with customized gifts that reflect their brand and resonate with their interests.
- Emoticon-inspired Promotions
- Opportunity to leverage the popularity of emojis to create unique promotional campaigns and connect with customers on an emotional level.
- Creative Packaging Design
- Opportunity to enhance brand perception by incorporating creative and eye-catching packaging designs in client gifts.
Where This Applies
- Advertising and Marketing
- Through innovative client gifting, agencies can foster stronger relationships and showcase their creativity.
- Food and Beverage
- Food companies can utilize custom macaron gift sets as a tasty and visually appealing way to express appreciation to clients.
- E-commerce
- E-commerce platforms can explore incorporating unique emoji-inspired products or packaging as a way to attract customers and stand out from competitors.
