In order to promote tourism in Turkey, 2020 was declared the Year of Patara and released a subsequent icon. Patara harbors a richness that is hard to find in the world where history and nature are intertwined. Due to this, it is very difficult to reduce or to try to describe Patara with a single icon.
Designed on the basis of Patara’s initial letter, the logo symbolizes Patara’s historical and cultural richness. The wave on the longest side of the logo represents a magnificent beach. The miracle journey of Caretta-Caretta’s is also immortalized within the logo. The rest consists of the parliament building where important steps of the pluralist management model were taken. The lighthouse symbolizing the maritime trade, and the entrance gate of the city stand out as cultural assets owned by Patara in an aesthetic composition.
Image Credit: Client: Republic of Turkey Ministry of Culture and Tourism
Executive Creative Director: Selim Ünlüsoy
Head Of Advertising: Murat Derman
Creative Group Head - Art Director: Mehmet Demirel
Art Director: Batuhan Bayrak
Advertising Lead: Nazl?gül ?entürk
Account Manager: Ceylan Sar?göl