Inspired by the popularity of Reddit's 'Ask Me Anything' threads (known on the site as AMAs,) the Yam app is aiming to make Q & A sessions more interactive and compelling than the text-only format. The Yam app offers video-based Q & A session, with both those asking and those answering questions earning points within the app's system.
Aside from the simple fact that consuming video content is easier and more passive than reading through a long chain of messages in a forum, Yam (which stands for "You ask me") gamifies the process of Q & A sessions. When a user wants to pose a question, they put an offer price on it using points on the app. If the person answering questions chooses that one, both parties will receive that amount of points.