Best Guinness World Record ever: Bucharest has won their place in in the hall of fame with the world's longest smoked sausage. It's 429 yards (or 392 meters) of ground meat and spices.
It took two weeks to prepare this beast, which is, according to local media, 219 yards longer than the previous record, held by Poland. Check out the Read More URL to see a video of this massive sausage in action.
Implications - Many consumers in today's society relish in products with record-breaking qualities. While these products may serve no actual purposes other than those related to consumer entertainment, they likely generate large amounts of success. Businesses that create products to satisfy these consumer desires will do so by providing that shock factor and will experience large profits.
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Future Festival & Malcolm Gladwell - Early Bird Deadline
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