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429-Yard Sausages

Record-Breaking Banger is World's Largest

— December 28, 2008 — World
Best Guinness World Record ever: Bucharest has won their place in in the hall of fame with the world's longest smoked sausage. It's 429 yards (or 392 meters) of ground meat and spices.

It took two weeks to prepare this beast, which is, according to local media, 219 yards longer than the previous record, held by Poland. Check out the Read More URL to see a video of this massive sausage in action.

Implications - Many consumers in today's society relish in products with record-breaking qualities. While these products may serve no actual purposes other than those related to consumer entertainment, they likely generate large amounts of success. Businesses that create products to satisfy these consumer desires will do so by providing that shock factor and will experience large profits.
Trend Themes
1. Record-breaking Products - Opportunity for businesses to create products with record-breaking qualities to satisfy consumer desires and generate large profits.
2. Consumer Entertainment - Opportunity to cater to consumer's desire for entertaining and unique products with shock factor.
3. Success of Novelty Items - Opportunity to capitalize on the popularity of novelty items that attract consumer attention and generate significant sales.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage industry to create novelty food items with record-breaking qualities to attract customers and generate buzz.
2. Entertainment - Opportunity for entertainment industry to develop unique and entertaining experiences that offer consumers a shock factor and create memorable moments.
3. Marketing and Advertising - Opportunity for marketing and advertising industry to collaborate with businesses in creating and promoting record-breaking products to drive consumer engagement and sales.
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