To celebrate the return of Pizza Hut's iconic fan-favorite pizza, 'The Big New Yorker,' the brand teamed up with creator and YouTube star Airrack to break the GUINNESS WORLD RECORDS title for the World's Largest Pizza.
Earlier this month, Pizza Hut announced that The Big New Yorker pizza would be returning to the brand's menu for a limited time on February 1, 2023. The Big New Yorker is an XL 16-inch New York-style pizza from the 1990s that features a crispy crust and six oversized, foldable slices.
To celebrate the return of this iconic pizza, Pizza Hut got together with Airrack on January 18 in Los Angeles, California to break the record for the World's Largest Pizza. This massive pizza featured the Big New Yorker pizza recipe and spanned nearly 14,000 square feet. After breaking the record, the pizza was donated to several charities in Los Angeles.
Image Credit: Pizza Hut
Why This Trend Is Growing
- Giant Food
- Opportunities for businesses to create massive food items for record-breaking or entertainment purposes
- Nostalgia Foods
- Potential for businesses to tap into customer nostalgia by bringing back classic food items from the past
- Food Waste Reduction
- Opportunities for businesses to donate excess food items to charity organizations rather than wasting them
Industries Being Reshaped
- Fast Food
- Fast food chains can capitalize on food nostalgia by bringing back popular menu items from the past to attract new and old customers alike
- Restaurant
- Restaurants can create giant food items or special limited-time offerings for publicity and promotion purposes
- Charity
- Charity organizations can partner with food businesses to receive donations of excess food that would otherwise go to waste
