Cicis Returned its Piezilla Pizza to the Menu after Six Months
Colin Smith — May 17, 2023 — Business
References: brandeating
Cicis announced the return of its 'Piezilla Pizza,' a large 28-inch pizza with one topping. The pizza last appeared on the Cicis menu in late-2022, marking roughly six months of absence before its return. The restaurant confirmed that this year, the pizza would retail for $49.99 USD, rather than the $65 USD it sold for last year.
The Piezilla Pizza is a traditional pizza covered in tomato sauce, cheese, garlic butter, and pepperoni slices. This pizza cuts into 64 slices, which the company states is excellent for serving roughly 15 people with 4 slices per person and some left over. It is important to note that the Piezilla Pizza cannot be ordered online for delivery, as it can only be ordered in-store or ordered online for pickup in advance.
Image Credit: Cicis
The Piezilla Pizza is a traditional pizza covered in tomato sauce, cheese, garlic butter, and pepperoni slices. This pizza cuts into 64 slices, which the company states is excellent for serving roughly 15 people with 4 slices per person and some left over. It is important to note that the Piezilla Pizza cannot be ordered online for delivery, as it can only be ordered in-store or ordered online for pickup in advance.
Image Credit: Cicis
Trend Themes
1. Giant Pizza Trend - The return of Cicis' 'Piezilla Pizza' highlights the growing trend of large and unique pizzas.
2. Experiential Dining Trend - Large pizzas like the 'Piezilla Pizza' offer a unique dining experience for groups that can't be replicated at home.
3. Retail Price Adjustment Trend - Cicis' decision to lower the retail price of the 'Piezilla Pizza' reflects the trend of adjusting prices to stay competitive.
Industry Implications
1. Fast Food Industry - Fast food chains can take advantage of the giant pizza trend to differentiate themselves and appeal to larger groups.
2. Restaurant Industry - Restaurants can leverage giant pizzas like the 'Piezilla Pizza' to offer a unique and shareable experience.
3. Food Delivery Industry - The inability to order the 'Piezilla Pizza' online for delivery presents an opportunity for food delivery companies to partner with Cicis and offer this unique pizza for delivery.
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