Butterball has released its latest Hearty Turkey Sausage, a range of bun-length turkey sausage links. The turkey sausage links are made in a butcher style with 70 percent less fat than pork and beef smoked sausages. The Hearty Turkey Sausage comes in two flavors: Old World Smoked and Polish Style.
Butterball's new product arrives pre-cooked and is gluten-free. It takes a few minutes to prepare on the grill, in the skillet, or the microwave. Additionally, it is made in 12-ounce units with four links in one package.
Butterball's leader of new consumer solutions Michelle Lieszkovszky spoke about the Hearty Turkey Sausage, saying: "Consumers expect healthy and delicious tasting turkey products from Butterball. They'll crave the robust flavor and coarse texture of our Hearty Turkey Sausage. It's everything that you'd expect from a traditional pork sausage but with less fat."
Image Credit: Butterball
What's Driving This Trend
- Healthy Sausages
- There is a growing demand for healthier meat options like low-fat sausages that taste like traditional pork sausages.
- Pre-cooked Convenience
- More consumers are opting for pre-cooked sausage products that can be prepared quickly and easily.
- Gluten-free
- The gluten-free trend is driving demand for sausage products that are gluten-free to cater to people with dietary restrictions.
Who This Affects Most
- Meat Processors
- Butchers and meat processors can innovate on existing sausage product lines by developing low-fat and gluten-free options that cater to health-conscious consumers.
- Convenience Food Manufacturers
- Manufacturers of convenience food items can introduce pre-cooked sausages to cater to busy consumers looking for quick meal options.
- Gluten-free Food Industry
- The gluten-free food industry can introduce more sausage products that cater to people with dietary restrictions and are made with gluten-free ingredients.
