The World's Biggest Signpost Promotes Nokia Geo-Location

Nokia Ovi Maps' promotion, The World's Biggest Signpost, is a gigantic, interactive signpost with a dynamically rotating electronic LED screen that lets passersby enter data via text or email. The sign then displays the message and pivots to point in the right direction.

Located near the London airport, The World's Biggest Signpost is proving to be destination spot for tourists who pose with the sign in the background and take photos with their cell phones.